Sell Your Primary Care Practice for Maximum Value

Why Primary Care Practice Owners Choose Platano Advisors

Primary care is the backbone of healthcare, and the M&A landscape for primary care practices has shifted dramatically. Health systems, private equity-backed platforms, and value-based care organizations are actively acquiring primary care practices to build patient panels and participate in risk-based contracts.

At Platano Advisors, we understand what makes primary care practices valuable to today’s buyers — patient panel size and demographics, payer mix quality, EHR data maturity, value-based care readiness, and provider retention potential. We leverage these factors to maximize your sale price.

What We Handle for Primary Care Practice Owners

• Practice Valuation — We go beyond simple revenue multiples to assess your practice based on patient panel value, payer mix, quality metrics, provider productivity, and market positioning.
• Buyer Identification — We connect you with health systems, PE-backed primary care platforms, value-based care organizations, and independent physicians seeking to acquire practices nationwide.
• Value-Based Care Positioning — If you participate in ACOs, MSSP, or commercial risk contracts, we ensure these arrangements are properly valued and structured in the transaction.
• Deal Structuring — We negotiate terms that reflect your practice’s full value, including employment agreements, productivity bonuses, equity rollovers, and transition support.
• Staff & Patient Continuity — We develop plans for retaining key providers and staff, managing patient communication, and ensuring continuity of care throughout the transition.

Types of Primary Care Practices We Represent

We work with primary care practice owners across all models and sizes, including family medicine practices, internal medicine groups, concierge and direct primary care (DPC) practices, geriatric medicine clinics, urgent care centers, multi-site primary care groups, and practices participating in value-based care arrangements.

The Primary Care M&A Market in 2026

Primary care M&A continues to gain momentum as the shift toward value-based care accelerates. Buyers — particularly PE-backed platforms and health systems — are paying premium multiples for practices with strong patient panels, established payer relationships, and demonstrated quality metrics. The move from fee-for-service to risk-based reimbursement has made well-run primary care practices more valuable than ever.

Whether you’re approaching retirement, looking to join a larger platform, or simply exploring what your practice is worth, the current market conditions are highly favorable for sellers who work with an experienced healthcare M&A advisor.