Why Most Medical Practice Listings Never Sell, and Why Ours Do
One offer in six months is the statistically normal result of listing a practice. Here is the funnel math behind why, and how a process built on 150 to 300 buyer conversations produces three to ten offers instead.
The Best Time to Sell Your Medical Practice Is Before You Feel Ready
A physician we spoke with had built a practice most owners would envy. Twenty years of steady growth, a loyal patient base, a reputation that filled the schedule without much marketing. Every year around the holidays his wife asked the same question: is this the year you sell? And every year he gave the same […]
Sell My Medical Practice to Private Equity: The Honest Playbook
M&A Insights Sell My Medical Practice to Private Equity: The Honest Playbook By Pedro Rojas, Managing Partner · May 2025 · ~6 min read Every doctor I meet who is thinking about selling has heard the same pitch. A friend got a call. A consolidator in their specialty is paying “10x.” The number is real, […]
What Your Practice Is Actually Worth — The Multiples Reality
Platano Advisors · Insights What Your Practice Is Actually Worth: The Multiples Reality Medical Practice M&A · Reading time 6 min Every broker you talk to will dangle the biggest multiple they can in front of you. It is how they win the listing. Here is the honest version. Your multiple is not one number. […]
Track Everything — Grow Faster, Sell Your Medical Practice Higher
The difference between a practice worth one million dollars and a practice worth ten million dollars is obsessive measurement. Buyers pay a premium for practices with data-driven management because it signals operational sophistication, predictability, and scalability. If you cannot answer the question “how did your month go?” with specific numbers, you are not running a […]
How to Crush Buyer Objections Before They Derail Your Medical Practice Sale
Sophisticated buyers will probe every weakness in your medical practice before making a final offer. This is not adversarial. It is simply how smart capital operates. The physicians who command the highest multiples are the ones who anticipate every objection and walk into buyer meetings with data-backed answers ready to go. Here are the four […]
The Medical Practice Sale Process: What Actually Happens From Start to Finish
Most physicians go to market without understanding what a medical practice sale actually involves. This is a problem because knowledge is leverage. When you understand every stage of the process, from preparation through closing, you are never caught off guard. You negotiate from a position of strength. Here is exactly what happens when you sell […]
Build a Referral Engine — Your Medical Practice’s Lowest-Cost Growth Channel
Referrals are your most profitable patients. They cost nothing to acquire, they trust you before they walk in the door, and they refer others at significantly higher rates than patients who found you through advertising. If you are not systematically generating referrals, you are leaving your most valuable growth channel completely untapped. The goal is […]
Grow Your Medical Practice Revenue Fast: Two Channels That Actually Work
If you want to add two to five million dollars in annual revenue to your medical practice before going to market, you need to master two marketing channels. Not ten. Not twenty. Two. Meta advertising (Facebook and Instagram) and Google Ads, including Local Service Ads, are the two highest-ROI patient acquisition channels in healthcare today. […]
Your Digital Reputation: The Trust Builder That Drives Practice Value
Before a private equity firm or strategic buyer submits a letter of intent, they Google you. Your online reputation directly affects your negotiating position, your perceived value, and ultimately the multiple you command. In today’s healthcare M&A market, digital presence is not optional. It is a valuation driver that separates premium exits from average ones. […]