What Your Practice Is Actually Worth — The Multiples Reality
M&A Insights What Your Practice Is Actually Worth — The Multiples Reality By Platano Advisors · April 2026 · 5 min read Every broker you talk to will dangle the highest possible multiple in front of you. It’s how they win the listing. But the truth is that multiples vary dramatically based on the size […]
Track Everything — Grow Faster, Sell Your Medical Practice Higher
The difference between a practice worth one million dollars and a practice worth ten million dollars is obsessive measurement. Buyers pay a premium for practices with data-driven management because it signals operational sophistication, predictability, and scalability. If you cannot answer the question “how did your month go?” with specific numbers, you are not running a […]
How to Crush Buyer Objections Before They Derail Your Medical Practice Sale
Sophisticated buyers will probe every weakness in your medical practice before making a final offer. This is not adversarial. It is simply how smart capital operates. The physicians who command the highest multiples are the ones who anticipate every objection and walk into buyer meetings with data-backed answers ready to go. Here are the four […]
The Medical Practice Sale Process: What Actually Happens From Start to Finish
Most physicians go to market without understanding what a medical practice sale actually involves. This is a problem because knowledge is leverage. When you understand every stage of the process, from preparation through closing, you are never caught off guard. You negotiate from a position of strength. Here is exactly what happens when you sell […]
Build a Referral Engine — Your Medical Practice’s Lowest-Cost Growth Channel
Referrals are your most profitable patients. They cost nothing to acquire, they trust you before they walk in the door, and they refer others at significantly higher rates than patients who found you through advertising. If you are not systematically generating referrals, you are leaving your most valuable growth channel completely untapped. The goal is […]
Grow Your Medical Practice Revenue Fast: Two Channels That Actually Work
If you want to add two to five million dollars in annual revenue to your medical practice before going to market, you need to master two marketing channels. Not ten. Not twenty. Two. Meta advertising (Facebook and Instagram) and Google Ads, including Local Service Ads, are the two highest-ROI patient acquisition channels in healthcare today. […]
Your Digital Reputation: The Trust Builder That Drives Practice Value
Before a private equity firm or strategic buyer submits a letter of intent, they Google you. Your online reputation directly affects your negotiating position, your perceived value, and ultimately the multiple you command. In today’s healthcare M&A market, digital presence is not optional. It is a valuation driver that separates premium exits from average ones. […]
Escape the Founder Trap — Build a Team That Makes Your Practice Sellable
Most physician owners fall into what we call “The Founder Trap.” The practice is entirely dependent on them. When they leave, so does the revenue. Buyers absolutely hate this scenario because it means they are buying a job, not a business. If your practice cannot function without you for two weeks, you do not have […]
Clean Your Books — It’s Worth Millions When Selling Your Medical Practice
The single most overlooked value driver in a medical practice sale is clean, well-organized financial documentation. Buyers underwrite your EBITDA directly from your books. If they cannot trust your numbers, they will discount your valuation hard or walk away entirely. This is not an area where “good enough” works. In healthcare M&A, clean financials are […]
Value-Based Care: The Biggest Multiplier When Selling Your Medical Practice
Medicine is moving away from fee-for-service toward Value-Based Care, and buyers know it. Practices with VBC contracts, quality performance records, and attributed patient panels are commanding meaningfully higher multiples in every market. This is not a trend or a buzzword. This is the direction of the entire healthcare industry, and the physicians who position themselves […]